To foster learning, innovation, partnerships and alliances, the International Trade Centre (ITC) along with Dubai Industries and Exports (Dubai IE) and its partners are organising a series of gender-focused events.

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SheTrades Global is the International Trade Centre's (ITC) global business event connecting women entrepreneurs with buyers, investors and partners. Led by the ITC and Dubai Industries and Exports.

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Inside Expo: The Brave Women

Women's Pavilion - Audio Guide

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Discover positive contributions demonstrating that when women thrive, humanity thrives.

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Explore solutions provided by women and their ripple effect to create a better world.

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Women make tremendous contributions to the world, yet many remain unknown or forgotten. The Women’s Pavilion in collaboration with Cartier at Expo 2020 challenges this imbalance by taking visitors on a journey through the remarkable achievements of women across the globe. Our showcase underscores the principle that “When women thrive, all of humanity thrives”.

The pavilion showcases the exceptional accomplishments of women, world-famous and unknown. Immerse yourself in the triumphs of women through history, discover the journeys women have taken to claim their equality and dive into the stories of the inspirational women shaping our future.


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Globe-spanning tour of women’s achievements and ongoing challenges

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Multisensory exhibition created by actor/artist Mélanie Laurent and Emirati artists

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Majlis-inspired social space for live conversations and events

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Reflecting the UAE’s commitment to women’s empowerment and gender equality, the Women’s Pavilion serves as a catalyst for social transformation, both in Dubai and far beyond. By championing exceptional women, it aims to inspire dialogue, shatter gender misconceptions, and leave a lasting legacy of positive change for women worldwide.

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inspiring change

Championing women, 

Women's Pavilion 

Launch of SheTrades Global Dubai

Under the title “New Perspectives”, the Women’s World Majlis programme invites you to recognise a fundamental principle: when women thrive, humanity thrives.

The programme highlights the impact women have made on society and shines a light on their often forgotten contributions. By shifting perspectives, we embrace the infinite approaches to a more balanced world.

A common vision for a unique collaboration; sustainable development goals and aspirations for a peaceful and prosperous world cannot be achieved without gender equality and women’s empowerment.

Sharing this vision, Expo 2020 Dubai and Cartier celebrate women changemakers around the globe, asserting our conviction that innovative collaboration between the private sector, civil society and committed individuals is the pathway to meaningful change.

Women's Pavilion

When women thrive, humanity thrives. A common vision for a unique collaboration.

Women’s Pavilion Majlis

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Mastercard and Female Fusion, the region’s largest network for women-owned businesses, host an interactive and inspiring session with some of the region’s leading entrepreneurs as they share their journeys to success.

Go and Grow Digital

Mastercard and Female Fusion host an interactive and inspiring session with some of the region’s leading entrepreneurs as they share their journeys to success.

Mastercard has partnered with the region’s largest network for women-owned businesses, Female Fusion, to present a series of workshops that help unlock opportunities for women entrepreneurs. In this two-hour event, experienced entrepreneurs discuss what businesswomen can do to move out of the messy growth phase as quickly as possible and build an established, successful business. The workshop explores four main areas; funding, tech and systems, mindset, and people.

Mastercard x Female Fusion SME Series

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Mastercard and Female Fusion present a workshop to discuss what businesswomen can do to build an established, successful business. Join via https://zoom.us/webinar/register/WN_jm4Y2cV0S9y9kw5dfpKugA


Master Card x Female Fusion SME Series: Grow Your Business

Mentoring is a powerful tool that creates impact and growth for both mentor and mentee. Designed to help women build and scale their businesses, UN Women and NAMA Women Advancement will inaugurate their mentoring programme for UAE-based women entrepreneurs from Expo 2020. 

In celebration of it’s launch, four experienced entrepreneurs will speak about their experiences and how mentoring has helped grow their businesses. There will also be an opportunity for knowledge sharing and audience interaction.

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UN Women and NAMA Women Advancement will launch their mentoring programme for UAE-based women entrepreneurs.

Launch of SheTrades Global Dubai

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Women’s Pavilion Majlis.