"Her Business Story" is a creative series exploring the journey of female entrepreneurial empowerment from across the world. Through photography, paintings and sculpture, this event seeks to showcase the rise of women, overcoming socio-cultural norms.

Her Business Story: A Journey of Female Entrepreneurship

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This event explores the journey of female entrepreneurs and showcases the rise of women, overcoming socio-cultural norms.

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Inside Expo: The Brave Women

Women's Pavilion - Audio Guide

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Discover positive contributions demonstrating that when women thrive, humanity thrives.

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Explore solutions provided by women and their ripple effect to create a better world.

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Women make tremendous contributions to the world, yet many remain unknown or forgotten. The Women’s Pavilion in collaboration with Cartier at Expo 2020 challenges this imbalance by taking visitors on a journey through the remarkable achievements of women across the globe. Our showcase underscores the principle that “When women thrive, all of humanity thrives”.

The pavilion showcases the exceptional accomplishments of women, world-famous and unknown. Immerse yourself in the triumphs of women through history, discover the journeys women have taken to claim their equality and dive into the stories of the inspirational women shaping our future.


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Globe-spanning tour of women’s achievements and ongoing challenges

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Multisensory exhibition created by actor/artist Mélanie Laurent and Emirati artists

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Majlis-inspired social space for live conversations and events

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Reflecting the UAE’s commitment to women’s empowerment and gender equality, the Women’s Pavilion serves as a catalyst for social transformation, both in Dubai and far beyond. By championing exceptional women, it aims to inspire dialogue, shatter gender misconceptions, and leave a lasting legacy of positive change for women worldwide.

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inspiring change

Championing women, 

Women's Pavilion 

Ashraf Mahate, Dubai Industries and Eports and Facilitator during Outlier Series Her Business Story, A Journey of Female Entrepreneurship at the Women-s Pavilion m14402

Lama Jamal Houssami, Founder Mamalu Kitchen during Outlier Series Her Business Story, A Journey of Female Entrepreneurship at the Women-s Pavilion m14406

Luma Jasim Bourisly, Strategic Consultant Dubai Culture and Arts Authority during Outlier Series Her Business Story, A Journey of Female Entrepreneurship at the Women-s Pavilion m14399

Lama Jamal Houssami, Founder Mamalu Kitchen, Ashraf Mahate, Dubai Industries and Exports and Facilitators and Luma Jasim Bourisly, Strategic Consultant Dubai Culture and Arts Authority during Outlier Series Her Business Story, A Journey of

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Outlier Series | Her Business Story: A Journey of Female Entrepreneurship

Under the title “New Perspectives”, the Women’s World Majlis programme invites you to recognise a fundamental principle: when women thrive, humanity thrives.

The programme highlights the impact women have made on society and shines a light on their often forgotten contributions. By shifting perspectives, we embrace the infinite approaches to a more balanced world.

A common vision for a unique collaboration; sustainable development goals and aspirations for a peaceful and prosperous world cannot be achieved without gender equality and women’s empowerment.

Sharing this vision, Expo 2020 Dubai and Cartier celebrate women changemakers around the globe, asserting our conviction that innovative collaboration between the private sector, civil society and committed individuals is the pathway to meaningful change.

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Women's Pavilion

When women thrive, humanity thrives. A common vision for a unique collaboration.

Women’s Pavilion Majlis

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Hosted by Societe Generale, under its commitment to the Global Compact UAE and the Women’s Empowerment Principles (WEPs), this panel discussion addresses the challenges, best practices, research and insights into women-owned businesses by featuring experienced leaders and partners from the region.

Jen Blandos, entrepreneurship advisor at UN Women and CEO of Female Fusion, alongside Walid Faza, from MSA Capital, talk about what potential investors look for in the business and what systems and structures they need to have in place nowdays to be ready for the future. Participants also have the opportunity to pitch their business ideas and receive feedback from Walid.

Looking Towards the Future

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Societe Generale, in collaboration with UN women and Nama Women Advancement Establishment, deliver a workshop for women-owned businesses. Join via https://zoom.us/webinar/register/WN__45PzF2xTeK88aogDt3rWA 


Positive Impact Finance: Looking Towards the Future

Mastercard has partnered with the region’s largest network for women-owned businesses, Female Fusion, to present a series of workshops that help unlock opportunities for women entrepreneurs. In this two-hour event, experienced entrepreneurs discuss what businesswomen can do to move out of the messy growth phase as quickly as possible and build an established, successful business. The workshop explores four main areas; funding, tech and systems, mindset, and people.

Mastercard x Female Fusion SME Series

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Mastercard and Female Fusion present a workshop to discuss what businesswomen can do to build an established, successful business. Join via https://zoom.us/webinar/register/WN_jm4Y2cV0S9y9kw5dfpKugA


Master Card x Female Fusion SME Series: Grow Your Business

Co-curated by Musthafa & AlMana and Dubai FDI, this business forum sheds light on investment opportunities in Dubai and the current changes in legal and regulatory legislations. The session also discusses Dubai's growing reputation as an attractive centre for R&D in emerging industries and its continuous adoption of new technologies.

Destination Dubai

Co-curated by Musthafa & AlMana and Dubai FDI, this forum sheds lights on the business opportunities in Dubai and the city's growing reputation as an attractive centre for R&D.

H&W Business Forum

Located close to the heart of Expo 2020 Dubai, adjacent to Al Wasl Plaza, the Business Connect Centre is a space that International Participants can utilise for events, workshops and meetings. The BCC is also host to Chambers of Commerce and trade entities from the GCC, helping to connect businesses to their counterparts. 

Her Business Story: A Journey of Female Entrepreneurship

Participants

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Women’s Pavilion Majlis.